A hero image of Iternal’s new redesigned homepage.

A UX & UI project | Redesigning a social online platform built to capture your most personal moments

Iternal is an online platform built to help people capture their most personal memories and share them privately and securely with those they love. We were asked to focus on encouraging users to both record and share memories.

  • Improve the onboarding process.
  • Maximise homepage conversion.
  • Improve the general UX of the platform.

The secondary goals:

  • Refresh elements of the UI.
  • Renewing the homepage, dashboard and menu.

What’s important to know is that we are designing a responsive website with a mobile-first approach because users access the website more on mobile and tablet than on a desktop.


Not just another shopping app

The goal for this project was to create an app for Ben. He likes to wear streetwear and skateboard clothing that’s associated with his musical taste. He has an interest in small independent brands. Also, he likes to buy and wear clothing from designer start-ups.

Important to know:

The app was created to solve the needs of users who are not interested in just shopping because they like to browse through clothing, but rather to reduce this action as much as possible and still find those items you love. …


The best-personalised interior advice without leaving your house.

The brief

Made.com is a brand based in London that designs and retails homewares and furniture online, with a network of versed showrooms across Europe. They work directly with independent designers and makers to create pieces that are made to last and are affordable.

The primary goals:

  • Finding an opportunity in the virtual interactive space.
  • Introduce a new feature, an online video consultancy for interior design.

Important to know:

  • This will be a paid service to help potential customers to decorate their home with furniture, colours and composition.
  • The service is not meant as a sales pitch for Made.com but as a…

Roy Kersten

Creative with a multidisciplinary background and a focus on Human-Centred Design | www.roykersten.com | https://www.linkedin.com/in/roykersten/

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